MAKR X LOVR
Master Project Marketing Tiers
One standard marketing engine for every MAKR project. Three tiers: the core package that every project receives, the launch add ons itemised per site, and the campaign layer that runs through construction and sales. All prices ex GST.
Prepared for Jack BrinsmeadAugust 2026
The Tiers
Tier 01
Core Package
The standard scope every MAKR project receives at launch. Identity, IM brochure, website, social strategy, photography and cinematography. One number, one engine, every site.
Tier 02
Launch Add Ons
Project marketing assets itemised per site. Masterplan, location map, finishes schedule, aerial photography, naming and talent, selected to suit each project.
Tier 03
Campaign Layer
The ongoing rhythm once a project is live. Construction updates, monthly social management and hosting, billed as used through construction and sell down.
LOVR AgencyProposal
Investment
Tier 01, Core Package
Tier 01, Core Package
Project Identity$ 2500.00
Information Memorandum Brochure$ 2800.00
Website Design$ 2300.00
Website Development$ 2600.00
Social Strategy, Quarterly$ 2600.00
Photography Content Creation$ 2600.00
Cinematography Content Creation$ 5000.00
Total Investment$ 20,400.00 + GST
LOVR AgencyProposal
Investment
Brand and Identity
Brand and Identity
Project Identity
$ 2500.00- Word Mark
- Logo Mark
- Typography Pairing
- Colour Palette
- Brand Applications
- Brand Guidelines
- Final Exports
IM Brochure
$ 2800.00- Information Memorandum, up to 24 pages
- Digital First, Print Ready
- Project Overview and Positioning
- Tenancy and Offering Detail
- EOI Details
- Masterplan, location map and finishes schedule are itemised in Tier 02.
Total Investment$ 5300.00 + GST
LOVR AgencyProposal
Investment
Website
Website
Website Design
$ 2300.00- Bespoke Interface Design
- Desktop and Mobile
- Project Hero and Overview
- Plans and Gallery
Website Development
$ 2600.00- Full Build, Responsive
- EOI Capture Form
- Privacy and Terms
- Hosted by LOVR
- Annual hosting is itemised in Tier 03.
Total Investment$ 4900.00 + GST
LOVR AgencyProposal
Investment
Social Strategy
Social Strategy
Strategy Development
$ 2600.00- Quarterly Curated Strategy
- Creative Direction
- Content Pillars
- Posting Schedule
Deliverables
- 36 Posts, 3 Per Week
- Captions Written to Brand Voice
- Reels, Carousels and Graphic Posts
Total Investment$ 2600.00 + GST
LOVR AgencyProposal
Investment
Photography Content Creation
Photography Content Creation
Photography Creation
$ 2600.00- Full Day Shoot
- Presence of Founder, Creative Director
- Stylist, Head Photographer
Content Deliverables
- 80 to 100 Edited Stills
- Colour Graded Delivery
- Aerial photography is itemised in Tier 02.
Total Investment$ 2600.00 + GST
LOVR AgencyProposal
Investment
Cinematography Content Creation
Cinematography Content Creation
Cinematography Creation
$ 5000.00- Full Day Shoot
- Presence of Founder, Creative Director
- Stylist, Head Cinematographer
Content Deliverables
- 1 x 30 to 45 Second Brand Video
- 3 x 15 to 20 Second Reels
- 10 x Cinematic Single Scenes / Vignettes
- Talent is itemised in Tier 02 where required.
Total Investment$ 5000.00 + GST
LOVR AgencyProposal
Investment
Tier 02, Launch Add Ons
Tier 02, Launch Add Ons
Masterplan Illustration$ 1200.00
Custom Location Map$ 1080.00
Fixtures and Finishes Schedule$ 1440.00
Aerial Photography, 3 to 4 Views$ 1800.00
Project Naming$ 1200.00
EOI Form$ 200.00
TalentFrom $ 600.00 / Day
Font LicencesAt Cost
LOVR AgencyProposal
Investment
Tier 03, Campaign Layer
Tier 03, Campaign Layer
Construction Update Video$ 2400.00 / Update
Monthly Social Management$ 3400.00 / Month
Annual Website Hosting$ 1200.00 / Year
LOVR AgencyProposal
Investment Summary
Tier 01, Core Package$ 20,400.00 + GST
Tier 01 with Full Launch Add Ons$ 25,920.00 + GST
Tier 03, Campaign LayerBilled As Used
- Payment terms: 50 percent on engagement, 50 percent on delivery. All prices ex GST. Full launch add ons comprise masterplan, location map, finishes schedule and aerial photography.
Prepared for Jack BrinsmeadLOVR Agency